What we found
- Sample: weekly social content could give customers more reasons to return.
Medium confidence
What to do
Medium priority- Draft a weekly campaign using Shopify products and store blog content.
YOUR FREE STORE ASSESSMENT
A clear next step for your store.
See what’s working, choose a priority, and take action.
September 5, 2026 · ILLUSTRATIVE SAMPLE
Tuxedo Wine & Spirits
At a glance
- Sample report: prioritize complete local listings, clear pickup information, and comparisons of matching product sizes.
- Connect real research to replace these illustrations with sourced observations.
7/10 Chapters with evidence1 Strengths7 Opportunities
YOUR LOCAL MARKET
You vs. nearby competitors
Public ratings, delivery apps and prices, each linked to its source.
Sample: you have the strongest rating nearby, but two competitors are on more delivery apps and undercut you on everyday bottles.
Rating#1 of 3Your 4.7★ among stores with a public rating
Delivery apps1 app2 of 2 competitors deliver through an app
PricesCheaper on 1 of 3Pricier on 2 identical items
| Store | Rating | Delivery apps | What stands out |
|---|---|---|---|
| Tuxedo Wine & SpiritsYou | 412 reviews · Google | DoorDash | Sample: staff picks and tasting notes on the website. |
| Market & Vine · sample competitor | 958 reviews · Google | DoorDashUber EatsInstacart | Sample: weekend mixed-case discount promoted on Instagram. |
| Oak Street Bottle Shop · sample | 233 reviews · Google | Uber Eats | Sample: free local delivery over $75. |
Same product, side by side
| Product | You | Market & Vine · sample competitor | Oak Street Bottle Shop · sample |
|---|---|---|---|
| Example Cabernet 2023 · 750 mlUSD / 750 ml / before tax | $24.99Website | $21.99Website | $23.49Uber Eats |
| Example Bourbon · 750 mlUSD / 750 ml / before tax | $34.99Website | $36.99DoorDash | — |
| Example Lager · 12-pack 12 oz cansUSD / 12-pack / before tax | $17.99Website | $16.49Instacart | $17.99Website |
Public information found on September 5, 2026. Delivery-app prices can include markups. Check the source before changing a price. Lowest price per item is highlighted.
View sources (2)
YOUR NEXT MOVES
Start here
Choose one action. Work through the rest in order.
- 01High priority
Retail University
- Review product titles and descriptions for the main shopping queries.
- 02High priority
SEO
- Check business name, address, hours, pickup and delivery details across the site and listings.
- 03Medium priority
Local Search and Listings
- Review recent comments and draft responses to recurring questions.
MEASURE WHAT MATTERS
Key numbers
Your baseline, the next action, and a target to work toward.
No baseline yet
Add performance data and run a new assessment to see your key numbers.
ASSESSMENT CHAPTERS
A practical guide to each area
Open a chapter for findings, actions, and missing information.
Website
Findings and next steps
Needs attention
Website
Findings and next steps
SEO
Findings and next steps
Needs attention
SEO
Findings and next steps
What we found
- Exact organic rankings need query, location, device and a rank-data provider.
- Public research alone does not establish position.
Low confidence
What to check
High priority- Connect Search Console or upload a dated ranking export with query and location context.
What we found
- Sample: the business profile and website could use consistent service descriptions.
Medium confidence
What to do
High priority- Check business name, address, hours, pickup and delivery details across the site and listings.
Data to add
- Search Console clicks, impressions, click-through rate, and target searches.
- Include dates and location.
Local Search and Listings
Findings and next steps
Needs attention
Local Search and Listings
Findings and next steps
What we found
- Sample: recent feedback highlights helpful advice; collecting current platform evidence is the next step.
Medium confidence
What to do
Medium priority- Review recent comments and draft responses to recurring questions.
Reviews and Reputation
Findings and next steps
Needs attention
Reviews and Reputation
Findings and next steps
What we found
- Sample: a tracked product price changed; compare the exact vintage and size before acting.
Medium confidence
What to do
Medium priority- Check current stock and cost before deciding whether to match an offer.
Products, pricing and promotions
Findings and next steps
Working well
Products, pricing and promotions
Findings and next steps
What we found
- Sample: the existing Shopify store and AI Sumiller can guide product discovery.
Medium confidence
What to do
Medium priority- Measure the advisor-to-product-page journey before changing the experience.
Social Media
Findings and next steps
Needs attention
Social Media
Findings and next steps
What we found
- Sample: a nearby competitor is promoting a comparable product category.
Medium confidence
What to do
Medium priority- Compare the exact products and offer terms before choosing your response.
Advertising
Findings and next steps
Needs data
Advertising
Findings and next steps
We need more information to assess this area. Missing data does not mean poor performance.
Data to add
- Advertising channels, spend, conversions, and attributed revenue.
- Include currency, dates, and attribution window.
- Say if no ads are running.
Marketing Campaigns
Findings and next steps
Needs data
Marketing Campaigns
Findings and next steps
We need more information to assess this area. Missing data does not mean poor performance.
Data to add
- Recent email, SMS, loyalty, or event campaigns.
- Audience size, clicks, redemptions, bookings, and revenue with dates.
Delivery platforms
Findings and next steps
Needs data
Delivery platforms
Findings and next steps
We need more information to assess this area. Missing data does not mean poor performance.
Data to add
- Delivery platform links, orders, average basket, commissions, cancellations, and net revenue with dates.
- Say if delivery is not offered.
Store Assessment
Findings and next steps
Needs attention
Store Assessment
Findings and next steps
What we found
No details recorded in this assessment.
Medium confidence
What to do
Medium priorityNo details recorded in this assessment.
What changed
Verified changes since your previous assessment.
Market & Vine · sample competitor
Price: Example Cabernet · 750 ml · 2023
Before24.99 USD / 750 ml / 2023 / non-member / tax excludedNow21.99 USD / 750 ml / 2023 / non-member / tax excluded
Tuxedo Wine & Spirits
Reviews: Example review platform · count
Before120 reviews / sample platformNow126 reviews / sample platform
Evidence coverage is not a performance score. Review sources and dates before acting.
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